One of the most common issues online businesses are found struggling with these days is content creation. Businesses should understand that the content they create has a purpose, is meaningful and offers some value to the readers. The objective of this content should be to inform the audience, inspire them, engage them and persuade them to take action. If you want the visitors to come back to your site again and again then apart from an amazing website design and an easy navigation you should also focus on great content.

 

Here are four tips that will help you develop an effective content creation strategy for your online business:
 
Informative and engaging content: When creating content for your website, make sure that the content is appealing both to the readers and the search engines. The content should be well-researched, relevant and engaging. Informative and contents will help you in making your visitors stay longer on your site and in improving engagement. Make your contents more informative by including trending topics and discussions and content that solves the common problems of the readers. When your readers can relate to the content, they will automatically engage more often with you.
 
Pointers and sub-headers: Contents written in bullet points appear more clear and concise to the readers as compared to those written in paragraphs. You can use bullet points and subheadings to emphasise on points that need the maximum attention of the readers. Moreover, use of headings and subheadings also improve the readability of the contents. Studies show that most of the readers decide whether they want to read an article or not after they have gone through the headline of the content.
 
Regularly update your site: The best tip that you can get on contents creation is to update your website with fresh contents regularly. Whether it is your website, blog or a landing page, make sure that you update it with content that is based on current and trending topics as frequently as possible. Rather than talking about anything and everything in your blog, it is better to develop a specialisation in a particular niche and become an industry expert in your specific domain.
 
Help readers solve their problems: Another important thing to keep in mind when developing contents for your website is to focus on helping them solve their problems and achieve their objectives. By doing this, you will encourage your audience to come back to you for more.
 

Content Creation and It’s Components

 

Content creation is a fundamental and critical service offered as a part of Web Development. Content includes original imagery, quotes, tweets, photo galleries, news, FAQs, forum discussions, blog posts, digital downloads, video posts and comments, email marketing campaigns, banners, and podcasts.
 
Substance and structure are two important components of content. Substance consists of topics, style, and tone of a message whereas structure consists of the breakup of content components into small building blocks and prioritising them. Tone and voice are powerful tools that can be used to reflect your company’s identity and brand positioning across all forms of content.
 
Viral digital marketing techniques that tap into the power of word of mouth publicity are the latest trend among Web Development services and when successful, can result in increasing web traffic towards your website and social media platforms by leaps and bounds.
 
Choose a company that adopts white hat SEO practices, follows webmaster guidelines provided by search engines and concentrates on digital marketing – now that’s a smart digital strategy!

 

How about using our services?

Hand written USA & UK English content for use on money sites, and social media.

Once you have made an order please email details@extollomarketing.com with the following information to help us create content to your specifications.
(you will also be reminded of this after making payment).

Note that all articles are set to a standard 500 words unless you specify another figure. If you request an article of 1000 words then one of your 500 word articles quota will be used up to double the size of said article.

  • What is/are your target keyword/s (no more than 3 per article requested)?
  • Do you have any suggested titles?
  • Do you want the language to be English US or English UK?
  • What is your target audience?
  • Can you give us any extra information about the company/companies this is for?
  • Things to avoid?
  • Sourcing Requirements?
  • Tone of writing (everyday formal, journalistic, business formal)
  • Things to mention?

Articles are usually completed within 7 days and often sooner so to ease the process please do not request an update for at least 4 days

 

Article Sample (£2.50 GBP)

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10 Articles (£100 GBP)

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15 Articles (£150 GBP)

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20 Articles (£200 GBP)

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30 Articles (£300 GBP)

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