Today I am going to share my knowledge in how to optimize your own site in WordPress for SEO purposes. There are a lot of free SEO plugins for WordPress, as well as paid options. Often, the free plugins have a paid version with additional features. In this blog post we will explore some of these options and other WordPress and SEO tips and tricks.
What Is SEO?
Search Engine Optimisation (SEO) is the art of how to get your site ranked as high as possible. This will in turn; lead to more sales or traffic on your site. Which is always a good thing, if you are perhaps an e-commerce site, etc!
What Is WordPress?
WordPress is a free to use Content Management System (CMS). It has plugins and themes that you can fully customize with code or through a user interface. WordPress allows someone who cannot necessarily code well to create a visually great site, without having much knowledge. It is also beneficial because of its back end usability. The ease of making posts and pages is much more standardized and easier than on a regular HTML and CSS Website. Now we will look at how to add SEO to WordPress.
Best Free SEO Plugin For WordPress
There are a lot of options out there for you to use. I have found that a lot of these options are free and easy to use. These plugins are also regularly updated so you do not need to worry about not having the latest version. These free plugins often include support forums and communities to help you with any problems you may have.
Here Are My Top 5 Free WordPress Plugins And Tools:
WordPress SEO by Yoast:
This has all of the SEO tips and tricks, featuring article tracking, title monitoring and more. How to use Yoast SEO plugin for WordPress?
This plugin is pretty simple and does not require making an account or logging in before use. The plugin will sit at the bottom of a post or a page and monitor content and other things within the page. A very useful tool. It will rate text and headers in a traffic light system, green for satisfactory, amber for average and red for unsatisfactory. Maybe look for a WordPress SEO by Yoast tutorial to get more ideas.
All in one SEO pack:
Similar to Yoast’s plugin, this does everything, from linking Google analytics to schema markups. WordPress seo all in one is actually the most downloaded seo pack on wordpress.
Smush – Image compression:
Page load speed is a huge part in the ranking of SEO; therefore you must have a fast loading images to gain a faster ranked site. Smush resizes and compresses images to their optimum size for your website.
The SEO Framework
Another great SEO framework app. This will generate titles and descriptions if you do not fill it in with your own content – this type of WordPress auto SEO is useful because it will generate even if you forget.
A great SEO app. This keeps a track of redirects and 404 errors. It helps you see if there are any broken links from other sites to your site, which you can then redirect the traffic somewhere else. Great to retain traffic on your site. Or if you have any back links.
WordPress SEO Tips
There isn’t really one set WordPress SEO tutorial, it is a case of using a range of different tools and finding out which you think is the best. Here are some of the tips that have worked for me.
Optimise Titles And Description
Make sure you optimize titles and descriptions. This is directly what users see in google when they are searching for something. Make it relevant and to the point, as you have a character limit of 60 characters for your title. Doing this will place you ahead of the competition if they have not optimized, you could also use some keywords in the description. This will improve SEO WordPress.
Make sure you have some keywords in these titles, as users will want to find information as directly as possible. For more info on this – check out my blog post on keyword research.
Optimise And Compress Images
Making sure you optimize your images is very important to influencing the load time and web page speed. This in turn influences google and its rankings. Optimizing and compressing the images will reduce their file size, without influencing the quality. For the best SEO website WordPress, I recommend having an eye catching site with great images, but use them sparingly and make sure they are optimized.
If you are optimizing for a local site, make sure you use this to your advantage! For homepage SEO WordPress, make sure you have a google map link to your location if you are a business that has a physical location.
Similarly, you could include your location in your URL. For instance if you sell cakes in New York. Maybe have your url mention this ‘cakes-new-york’ this further hard-codes your location to Google, so they show your content to people more likely to buy your product.
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How To Check If SEO Is Working
Have you ever sat staring at google analytics as soon as you finished a client’s site, waiting for the traffic to roll in? Well, let me tell you; you aren’t going to see results right away. As frustrating as this can be there are some other things you can do in the meantime to help you WordPress SEO Analyze:
- Google Analytics.
There are a lot of analytics sites out there, but I would say that google analytics is my favourite. WordPress seo google analytics is also a useful one to use because it is so tightly linked with the number 1 search engine in the world, that it is sure to give us accurate wordpress seo analytics.
- Google search console
This keeps a track of google searches and what is being searched for and clicked on your site. Similar to analytics, but this is the first port of call to see what users are doing on google before they find your site. It is important to submit a sitemap to your site in .xml format to let google’s robots crawl the site and gain vital information about it . if google knows all your pages are without error it is more likely to show our web page higher up the search ranking.
Lastly, it does take time for sites to have any form of traction online, and people say it takes a minimum of 6 months to a year for sites to show up. Don’t worry if you are not seeing much activity yet!
WordPress SEO without a plugin
WordPress plugins do slow down your website, there is no doubt about that. If you do want to make a WordPress SEO without a plugin, it is achievable. You just need to make sure you set the SEO titles and descriptions within the HTML of your site and optimize the images beforehand.
This should be relatively easy for anyone with a little bit of web design experience.
WordPress and SEO really go hand in hand and it is easy to download a couple of plugins to get you started. It is a very vital still to have especially nowadays when there is so much information out there on various topics. If you have any WordPress and SEO problems please don’t hesitate to leave a comment.