So – you’ve heard of SEO (search engine optimisation) but there is more than one way of doing SEO. SEO has a few different routes to apparent success. These ways are known as Black hat white hat, grey hat seo. We are going to find out about seo black and white hat.
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Difference in White Hat SEO and Black Hat SEO
What is white hat seo? White hat seo is the completely above board approach to seo. It is the things that everyone thinks of when somebody says search engine optimisation.
This generally involves boosting Search engine rankings for specific pages, or articles in the search engine results page (SERP).
White hat SEO offers:
- Fast loading times
- Meta tags which are keyword researched
- Easy navigable website.
- It is totally compliant with the rules that search engines provide.
What is Black Hat SEO and White Hat SEO?
What is Black Hat SEO?
Black hat seo does not follow the rules provided by search engines, it uses keyword stuffing in meta tags, as well as cloaking, and using private link networks. This is interesting because it is often very effective very fast, but beware – this method can sometimes face a penalty, resulting in a lot of work for nothing.
Seo White Hat And Black Hat
Although results are not seen straight away from white hat seo, the dangers and questionability of black hat seo are still debatable. Black hat seo requires constantly being at the forefront of essentially fighting the search engines who are also wise to the black hat techniques and try to weed them out.
Black Hat SEO White Hat SEO
You will have to choose which method to go for when you are choosing this because there are positives and negatives to both sides of this argument. With Seo black hat and white hat, a lot of people will have a lot of different things to say, as well as contrasting arguments to make for all types of seo. For instance, there are Paid links, which is a dark seo practice, and is frowned upon by places like google. Seo black hat white hat is not actually as black and white as it seems, and you will get a lot of people arguing the cases of White hat seo vs black hat.
Grey Hat SEO Tactics
Unlike Black and white hat seo; grey hat seo sits somewhere in the middle, and has aspects of both Black hat and white hat seo techniques, that could potentially be the answer!
Grey hat seo sits in the grey area – aspects that you were practicing last year could be seen as black hat this year, or vice versa. While there is a definite good and bad, on the question of ‘Balck hat seo vs white hat’ – Grey hat is more complicated.
Practicing the ill defined techniques that Google has not yet legislated upon or acted against could not work in your favour, because it is a constant tightrope that you must balance.
I hope we have discovered what is black hat seo and white hat seo!?
Black hat and white hat seo is an exciting place to be, and it also proves that seo is an ever changing, and vast thing. The difference between white hat and balck hat seo is also vast. Navigating this difference between white hat seo and balck hat seo may be the difference in you getting jobs sometimes, and is very important.
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Thanks for reading!