Industry of E-commerce is growing with a high growth rate, certainly getting advanced and involving new tactics and trends every year. The developing plan is to grow much more in coming years to set up a never fading away recognition and to link business with technology! 2016 was a much needed break for the E-commerce industry, whereas 2017 will certainly set up the right benchmarks for Electronic commerce. Trends on E-commerce are mainly based on how customers shop. And the evolving minds of customer keep on changing and introducing new trends as well. Here are the most expected evolving trends of the year 2017.
- MOBILE GETTING PRIORITISED
Use of mobile increases every year but this time mobile will get more prioritised than desktops. This trend is always knocking up E-commerce trends and strategies, and here it is, still making its place in 2017 and letting companies to draw their attention on crashing in on using mobile.
More than ¾ of the people find mobile more comfortable than computers and desktops, so predicatively this year we will encounter companies to work on their mobile applications and user friendly experience.
- ARTIFICIAL INTELLIGENCE
Artificial intelligence has reached the heights by being useful to a large number of people. We are blessed with Apple’s Siri, Microsoft Cortana and Google assistant which have made us talking to machines more than people.
Certainly, E-commerce brands and companies will look for this tactic in 2017 that how this technology and development change the user experience and buying process.
- SHOPPING EXPERIENCE – ALWAYS A YES!
One of the most watch-out trends of 2017 is providing the users and customers with a bucket full of interactions and experience. You should not plan to give your customer a product or a service; in fact give your customer a chance to include himself as a part of your brand.
The main idea here is to work on making customers as your first priority. To work on this trend, you have to include services like same day delivery or same day product returning facility to experience a stand out. For this year, it will predicatively all about customers and their dynamic shopping experience.
- USER GENERATED CONTENT
This is the key to engage more customers towards your brand. Influencing posts and visual content comes under UGC which is the plan of interacting and engaging more customers and interfacing your messages and heart saying to the masses.
This year, we will sight-see marketers interacting with their customers as never before to maintain a long run relationship and for this, brand owners have to start functioning user generated content. We have seen people getting more engaged towards a brand by seeing reviews made over by other customers. Secondly, User generated content has helped customers to make up a better purchasing decision, so it will highly be responsive for brands to work on this tactic and make it grow.
- SOCIAL MEDIA BUYING AND SELLING WILL INCREASE
Social media buying and selling has provided much potential to the marketers. As the matter of facts, we will see different kinds of adopted methods of buying and selling on social media platform, which will make buying and selling trust worthier and easier for the customers.
Thus, the prediction says that 2017 will be the year of enhancing social media buying and selling and many social media companies will take every possible advantage of this trend to make their brand ‘an easy to shop’ recognition. Furthermore, social media platforms will certainly win their customer’s faith and trust in them and will let the business grow on never measuring heights!